Not available in your area

Sometimes you may have an issue and need to reach out to a bookmaker’s customer service team. Some brands have much more competitive odds than others and this can vary from sport to sport. Another key component is how easy it is to find everything you are looking for – the fewer clicks and the less searching around the screen the better. If your bookmaker is licensed by the UK Gambling Commission you can rest assured that your data is safe.

All British Casino

Bettors looking for detailed player props, broad Bet Builder combinations, or specialist racing tools will get more from a sportsbook-first operator. The Online Casino is aimed at casino customers who occasionally bet on major football matches, racing festivals, or other headline events. Casino gaming comes first, but the same account also includes a working sportsbook with football, racing, tennis, cricket, basketball, hockey, rugby, baseball, golf, and esports.

There’s currently no dedicated welcome offer listed, which is worth flagging before this section is published, and YetiBet doesn’t offer horse racing or greyhound markets at all, so it’s a pure sports-and-esports proposition rather than an all-round bookmaker. The promotion that makes Spreadex genuinely unique, though, is First Goalscorer Insurance, across the entire football betting market, Spreadex is the only bookmaker offering it, refunding a losing first-goalscorer bet under its terms. Beyond that, Virgin Bet runs football-specific free bets, Price Boosts across multiple sports, and Money Back as a Free Bet on selected markets, giving it a reasonably rounded promotions suite even without a single standout exclusive. The welcome offer, bet £10, get £30 in free bets, split between sportsbook and Bet Builder credit, is competitive with the rest of this Top 20, and the sportsbook covers 36 non gamstop betting sites sports in total. Beyond the cash back, All British Sports also offers Bore Draw on football, one of just three bookmakers to do so, alongside 7Bet and QuinnBet elsewhere in this list, plus Bet Builder, Acca Boosts, Cash Out and Boosted Odds.

BetWright: Best for Bet Builder Rewards

Used to be known as Moneybookers, this has always been a popular payment method for online gamblers and is accepted at most sites. This will be even more likely if you withdraw using a different payment method than you used to deposit. Bookmakers will generally return any winnings to the same card or payment method used to deposit unless instructed otherwise. The minimum deposit is often £5, but it can be much higher for some bookies. If you’re content with your current bookmaker but want a change, or you must provide proof of affordability and are looking for alternatives, we have recommendations for similar sites.

Top New UK Bookmakers

• Restrictions + T&Cs apply.
• On LuckyMate, live chat answered within a minute and an email query came back the next day.
• Enhanced odds raise the price of selected outcomes for a short period, giving users a temporary boost compared with standard lines.
• Bettors should know how to access any safer gambling tools they wish to use, while bookmakers should be on hand to recognise and support any bettor potentially dealing with a gambling addiction.
• Top 100 Bookmakers takes an equal approach to all online bookmakers, none of them is preferred because of affiliation.

BetMGM has been a major name in US sports betting for years, but it only launched as a UK sportsbook in August 2023, owned by MGM Resorts International and operated under a UKGC licence by LeoVegas Gaming Plc. Combine that with 2UP & Win, Ladbrokes‘ Early Payout offer for when a backed team goes two goals ahead, plus Odds Boosts and Acca Boosts running most weeks, and Ladbrokes has one of the more complete promotions packages in football betting even without the flashiest single offer. The football odds are the headline strength, consistently among the sharpest of any bookie in this Top 10 — even if the sheer number of markets per game doesn’t quite match a bet365 or a NetBet. We also have a full list of welcome offers and free bets. They may highlight sports betting sites that excel in certain areas or caution users about websites with poor performance, security issues, or unethical practices. Yes, many sportsbook reviews include information about the availability and quality of mobile betting options.